— Experienced healthcare executive to build oral health franchise and expand Prisyna brand —
CLAREMONT, Calif. – April 17, 2018 – Prisyna, the oral care division of Synedgen, founded to optimize oral health using advanced, proprietary glycomics technology, today announced the appointment of Leo Pranitis as General Manager. He will lead the commercialization and expansion of Prisyna’s product portfolio, including the Synedent™ family of productsmade of naturally-derived, environmentally compatible ingredients that disrupt oral contaminants, remove harmful debris, and promote healthy teeth and gums.
“As our oral care portfolio expands, we are very pleased to bring Leo Pranitis on board to grow the Prisyna brand and build consumer adoption of its products,” said Shenda Baker, Ph.D., Synedgen President and Chief Operating Officer. “Leo is a highly experienced oral care marketing professional with a proven track record of creating and executing intelligent commercialization campaigns that reach patients who can benefit from improved oral care products.”
Mr. Pranitis commented, “Synedgen’s innovative and ground-breaking glycomics platform is dedicated to delivering outstanding benefits to both patient and health care providers. As General Manager of Prisyna, I am thrilled to have the opportunity to bring this exciting science to meet the oral care needs of patients and I look forward to introducing new oral care products as we continue to build on the science of glycomics.”
Mr. Pranitis has over 30 years of professional experience in various commercial roles, primarily within the dental industry. He has built and led sales, marketing and R&D teams that have produced award-winning, market-leading products, several of which continue to hold premier market share positions within the global dental market. Previous roles include Vice President of Sales & Marketing, North America, for Southern Dental Industries, Vice President, Sales & Marketing for Sonendo, and Vice President, Global Marketing and Innovation at Kavo Kerr (previously, Kerr Dental), a Danaher company. Mr. Pranitis holds a B.A. from Northern Illinois University, and is the co-inventor of the world’s first single dose dental adhesive system.